Marketing Campaign @UCR
The campaign that acquired our first 500 users
In one quarter at UC Riverside, a student team took AroundMe from zero to a campus-wide network — testing academic, social, and professional use cases in the real world. Here's exactly how.
Quick Overview
Here's a snapshot of the key stats
538
Users Onboarded
105
Meetups Facilitated 🤝
65
Hotspots Created
58.35%
Conversion Rate
922
Unique Offline Reach
9,348
Unique Online Reach
Our Partners
Strategic Approach
Our step-by-step approach to planning & implementing the campaign
Made sure that the MVP is usable
1. Easy user onboarding 2. Create or join a hotspot 3. See the joined users 4. Send a meetup request 5. Chat and coordinate a meetup.
Defined OKRs
Objective: acquire 500 users for AroundMe to test the 3 use cases within the campus — Academic, Social, and Professional.
Onboarded Key Partners
Microsoft for Startups, Blackstone Launchpad, UCR School of Business, AGSM Women in Business, and AGSM Product Club.
Built the team
Partnerships & Ops, In-Class Marketing, Content Marketing (LinkedIn + Instagram blitz), and a real-time Data team.
Tested the Academic use case
Conducted in-class networking activities across 30 classes.
Tested the Social use case
Tabled within the UCR campus and engaged more than 50 students face-to-face.
Tested the Event use case
Hosted a networking event with product marketing experts from Atlassian, Microsoft, and Tyler Technologies.
Documented efforts and insights
Captured our learnings in a marketing case-study documentary — watch it at the top of this page.
Some snaps from the campaign
Want this energy in your city or campus?
Join the waitlist, or partner with us to bring verified hotspots to your community.
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